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UniPower: Building Vietnam's Intelligent Mobility & Energy Platform

ITIA partnered with UniPower to establish the strategic, operational, and digital foundation for one of Vietnam's most ambitious electric mobility initiatives. Working alongside executive leadership, we defined the business strategy, corporate identity, operating model, and enterprise technology architecture that transformed an emerging company into an integrated mobility ecosystem.

Executive Summary

A leading commercial bank in Southeast Asia sought to accelerate growth beyond traditional banking channels while fundamentally elevating the customer experience across retail, household business, and small- and medium-sized enterprise (SME) segments. Although the institution commanded significant market presence and brand equity, fragmented customer journeys, limited behavioral segmentation, and inconsistent value propositions constrained both customer acquisition and digital adoption. These structural challenges were compounded by an operating model oriented around products rather than customer needs, resulting in missed cross-selling opportunities and suboptimal resource allocation.

Our team designed and executed an enterprise-wide transformation program that integrated deep customer research, advanced segmentation analytics, human-centered service design, AI-enabled acquisition strategy, and operating model recommendations. The engagement delivered a prioritized growth roadmap, scalable customer propositions tailored to distinct behavioral archetypes, and an integrated service blueprint that now serves as the strategic foundation for the bank's long-term digital transformation agenda.

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photo of white staircase